STUDY: GENERATIVE AI RESHAPING TEAMWORK

AI + Humans: The Ultimate Dream Team?

What if your next MVP teammate isn’t human? A groundbreaking Harvard Business School study on Generative AI just flipped the script on teamwork as we know it.

The Experiment

776 Procter & Gamble professionals tackled real-world challenges in four setups:

1. Individuals working solo
2. Teams without AI
3. Individuals with AI
4. Teams with AI

The Results? Mind-blowing

🚀 3x Better Solutions: Teams with AI were 9.2% more likely to deliver top-tier results.
⏱️ Faster Work: AI users completed tasks 16.4% quicker while producing higher-quality work.
💡 Cross-Functional Magic: AI broke down silos—R&D pros started thinking commercially, and business folks got technical.
😊 Happier Workers: People reported more positive emotions when collaborating with AI.

But here’s the kicker

Despite outperforming their peers, AI users felt less confident. Hello, “AI imposter syndrome”!

The Big Idea

AI isn’t just a tool—it’s a cybernetic teammate. It doesn’t replace collaboration; it redefines it by amplifying creativity, breaking barriers, and enhancing productivity. 

What This Means for Leaders

1. Rethink team structures—AI can help employees step outside their silos.
2. Empower individuals to tackle tasks that once required entire teams.
3. Recognize that AI can provide the social and motivational benefits of human collaboration.

That’s what we’ve also expierenced with users of IDEASCANNER.

The more they scan business ideas with our AI co-entrepreneur, the more they start to think in terms of the business success factors we’ve identified, speaking in one language, and learning how to
🤖 make decisions like successful venture capitalists (VCs),
🌱 scale even green business ideas for a green transition,
📈 increase company value with AI.

Kudos to your teamwork for these latest insights: Fabrizio Dell’Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach M., Yi Han, Jeff Goldman, Hari Nair, Stewart Taub, Karim Lakhani.

The Future of Work

As Ethan Mollick put it: “We’re entering a productivity divide—those who embrace AI will thrive; those who don’t will struggle to compete.” This study might just be the floor of what’s possible as we learn to harness AI better.

So, are you ready to make AI your next work BFF? Join the discussion on LinkedIn and download the study here. Let’s think smarter with AI together!

Discover how AI can contribute to a green future, drive innovation AND increase the value of your business.

Follow us on LinkedIn. Get your business ready for the future and use our Free Pre-SCAN. For more information contact: info@ideascanner.com.