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Case Studies

Family business

The family business has been carried on from one generation to the next for decades. However, the current business model threatens the family tradition. The only competitive advantage can no longer be maintained. In addition, the next generation saw no perspective to take over the company. Through IDEASCANNER...

Supplier

Today, an automotive supplier from Southern Germany generates approx. 80% of its turnover with the propulsion of vehicles by combustion engines. The advent of electromobility endangers the company’s core business. The supplier is therefore making efforts to establish a new line of business over the next five years...

Education

According to CB Insights, around 70% of start-ups usually fail within 20 months despite initial sales and financing rounds in which they have raised an average of USD 1.3 million. The Lean Startup movement could not bridge this gap. The sale of a Minimum Viable Product (MVP) is no prove that there is a good business...

Conglomerate

A multinational conglomerate is active in very different industries due to its broad positioning. Ideas for new business potential are collected within the group using a uniform open innovation platform. Employees can submit suggestions via the system. These are evaluated in a multistage process...

Manufacturer

A manufacturer of premium vehicles is currently being challenged by developments in the fields of electric mobility, autonomous driving and car sharing. The know-how in combustion technology, which has guaranteed a certain unique selling proposition for decades, is quickly losing its significance...
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