Think smarter

We use AI to help increase the company value of start-ups, medium-sized enterprises and corporations by making business ideas and business positionings quickly measurable and by boosting real innovation.

The mobile rapid test for business ideas and business positionings IDEASCANNER allows the evaluation of existing business ideas and start-ups as well as the training of executives to create a mindset for digital transformation.

With the IDEASCANNER Miner we capture user-generated content from social media and analyze it with artificial intelligence for everyday problems of many people. This has proven to be a catalyst for innovation.

With proven methods such as IDEASCANNER, TRIZ, Science Fiction, Design Sprint and Lean Startup, we support our customers in the generation and implementation of business ideas - to boost the business value.



  1. Increase the value of your company
  2. Learn to think smarter than venture capitalists (VCs)
  3. Analyze business ideas within minutes, e.g. at entre-/intrapreneurship or leadership programs
  4. Identify potentially successful business ideas and startups with over 40 mission critical attributes
  5. Get an overall score & a detailed report on how business ideas can be improved to be more successful

Don't Let Your Business Be A Walking Dead (Forbes, 01/07/2015). With IDEASCANNER you get an analysis of your business model within minutes to prevent joining the 'Walking Dead' of entrepreneurship.

The experience gained over the past 10 years from start-ups worldwide was analysed for typical success characteristics using primary and secondary sources. IDEASCANNER has been tested and approved by successful venture capital investors.

IDEASCANNER allows systematic tests of business ideas with a set of attributes that are critical to success. IDEASCANNER helps educate in entrepreneurial thinking, e.g. with the IDEASCANNER Workshop.

IDEASCANNER is ideal for the ideation phase in combination with design thinking and the lean startup method, for innovation accounting, throughout the agile development phase, startup contests, HR learning campus, intrapreneurship and leadership programs.


Start With A Workshop

Get your quick start intro to the IDEASCANNER. Learn to think like successful Silicon Valley investors and startup entrepreneurs. Increase the success rate of your business ideas or startups. Analyze and optimize your business ideas based on proven IDEASCANNER attributes. Develop better ideas. Avoid expensive failures.

This workshop helps to encourage the entrepreneurial spirit of employees and empowers them to think smarter than VCs.
The IDEASCANNER Workshop is the first to combine great fun, measurable results and knowledge to go.

Boost Your Business Ideas

The IDEASCANNER Workshop is the training of the mutual evaluation of business ideas in small groups with 3 participants each according to the Bridgewater triangulation method. This way, the achieved IDEASCANNER scores prevent a one-sided subjective evaluation. This leads to a structured, productive discussion of the business models of the participants based on the IDEASCANNER attributes.

Customer feedback on IDEASCANNER:
'eye opener', 'very valuable', 'helps massively', 'robust, very fast to results and yet profound', 'solid basis for discussion', 'makes ideas comparable, creates a standard', 'much more effective than anything else'


In the IDEASCANNER Expert analysis, the IDEASCANNER is used to evaluate startups according to the Bridgewater triangulation method. Two experts discuss investments in front of an investment manager in the context of a “thoughtful disagreement”. As with Bridgewater, independent IDEASCANNER valuations are carried out by two experts in the IDEASCANNER Expert analysis, which are then conducted in the triangulation phase to the highest degree of realism and statement quality.



The IDEASCANNER algorithm compares new business ideas with a database of already analyzed business ideas based on attributes that are critical to success.



How many attributes does the business idea contain in relation to the maximum: red, the company value will not multiply in the short term, and green, the business idea is a high potential.



How does the business idea perform in individually influenceable attributes? Weak business ideas can be turned into strong ones.



IDEASCANNER Expert shows a visualized overview of the 4 categories: company, product, business model and market.



The IDEASCANNER Expert generates a detailed PDF report on the success criteria of a business idea in the following two dimensions: qualitative and quantitative analysis.


The IDEASCANNER Expert enables better investment decisions with a clear focus on the most promising ideas. IDEASCANNER documents investment decisions based on standardized criteria.

Customer feedback on IDEASCANNER

eye opener, much more effective than anything else

robust, very fast to results and yet profound

very valuable, solid basis for discussion

helps massively, makes ideas comparable, creates a standard


Identification of every day problems
IDEASCANNER Miner captures search queries and "weak signals" from posts in user forums and uses AI to analyze them for daily problems. These weak signals are then extrapolated according to the size of the target group and summarized in word clouds. The evaluation of snippets, as is usual in user forums, represents an innovation level at the limit of today's NLP evaluations.

In order to obtain meaningful data, we recommend an AI analysis period of approx. 3 months. During this time, the analysis can also be realigned or deepened up to two times in the sense of "spotlighting".
Techniques used are, among others: Full text index with clustering, phrase extraction, semantification by DBPedia if necessary, Word2Vec embeddings and prediction.


Andreas G. Stütz

Andreas G. Stütz

The Co-Founder and CEO of IDEASCANNER, Andreas G. Stütz, has been an IT and media entrepreneur, pilot and inventor with several patents for over 20 years. While studying Business Administration at the University of Passau with a focus on Business Informatics, he developed as part of his diploma thesis (grade 1.0) the first concept of a group-wide information marketplace, the later intranet, for the Daimler Board of Management.

After working for Mercedes-Benz Japan in Tokyo and the Dresdner Bank Securities in New York City, he became Project Manager Cyberlab with the publishing house Burda in Munich. He soon started his first company and helped to sell it to the TV manufacturer Loewe. He then became Co-Founder and CMO of friendlyway, a company for digital self-service systems in Europe and the U.S. and developed it into the market leader in its segment. Andreas won various prestigious awards with his companies. For example, he received the Startup Award from McKinsey, the German savings banks and the magazine Stern presented by Angela Merkel.

Since the collapse of the New Economy, he has been intensively concerned with the question of which factors influence the success of startups. The answer to this question is the IDEASCANNER.

Melanie Stütz

Melanie Stütz

The Co-Founder and CEO of IDEASCANNER, Melanie Stütz, comes from an entrepreneurial family, is a data scientist and a certified pilot. In 2019 she was awarded as one of the Top 80 Minds of the Munich Digital & Creative Scene.

Even before studying Business Management at the LMU Munich with a focus on Information Systems and New Media, she gained initial experience in an IT startup. This was followed by positions at Microsoft in Unterschleißheim, Unisys in Madrid, Siemens in Regensburg, and Moreason in Beijing. As an intrapreneur at VISPIRON in Munich, she built up a team of 50 internal and external consultants and engineers in the IT and automotive industry.

In 2009/2010 she and her husband, Andreas G. Stütz, realized the international media project in coproduction with ARD. In 18 months they flew across five continents in a so called flying car. By marketing this adventure, they supported the education of children in cooperation with the children’s aid terre des hommes.

During this time, they also met with successful entrepreneurs worldwide. Together Mel and Andreas developed the idea of testing business ideas using algorithms. A comprehensive database of business ideas was created for this – the basis for the IDEASCANNER.

Case Studies

Automotive Supplier

Today, an automotive supplier from Southern Germany generates approx. 80% of its turnover with the propulsion of vehicles by combustion engines. The advent of electromobility endangers the company's core business. The supplier is therefore making efforts to establish a new line of business over the next five years. ...

Car Manufacturer

A manufacturer of premium vehicles is currently being challenged by developments in the fields of electric mobility, autonomous driving and car sharing. The know-how in combustion technology, which has guaranteed a certain unique selling proposition for decades, is quickly losing its significance. ...

Education Provider

Over 70% of all startups still fail within the first 20 months of their existence despite receiving an average of $1.3 million in funding and despite already generating revenue. The Lean Startup movement could not bridge this gap. The sale of a Minimum Viable Product (MVP) is no prove that there is a good business. ...


A multinational conglomerate is active in very different industries due to its broad positioning. Ideas for new business potential are collected within the group using a uniform open innovation platform. Employees can submit suggestions via the system. These are evaluated in a multi stage process. ...



Software as a service (SaaS) for the evaluation of business ideas or startups incl. attribute updates

€ 1,250
excl. VAT, monthly (billed annually)

  • Up to 50 business ideas or startups per month per client can be scanned with the IDEASCANNER SaaS
  • Personal access
  • Individual performance score & feedback with further links
  • Attribute performance


Workshop for the analysis of business ideas as a quick start to the IDEASCANNER implementation

€ 5,895
excl. VAT, starting-price

  • Up to 6 business ideas can be scanned
  • Up to 6 business ideas can be improved based on the IDEASCANNER Triangulation and Value Booster Session
  • Up to 6 IDEASCANNER licenses for the participants of the IDEASCANNER Workshop included
  • Up to 6 participants per IDEASCANNER Workshop
  • Performed by 2 experts
  • Optional: more participants / ideas


Expert as a service (EaaS) for business ideas or startups with the IDEASCANNER knowledge base

excl. VAT, one time payment

  • 1 business idea or startup per analysis
  • PDF report
  • Individual performance score & feedback
  • Attribute performance
  • Visualized category performance
  • Optional for 10+ analysis: top list selection for prioritization of ideas or startups
  • Optional: rating certificate, valid for 12 months


Analyzis of user-generated content with artificial intelligence for everyday problems of many people

excl. VAT, one time payment

  • Crawling of a target forum
  • Parsing of threads
  • Scraping of the relevant data
  • Noise reduction
  • Weak signal analysis
  • Extrapolation of the relevant weak signals
  • Word cloud presentation
  • Adaption of spotlighting

Media Coverage

IDEASCANNER is recommended in the book 'Future Business Kompass'
In his new book 'Future Business Kompass', Stephan Grabmeier recommends IDEASCANNER for the smart evaluation of business models to start the Sustainable Business Transformation:
'In my work, I evaluate many ideas from start-ups or new business models, for example in setting up innovation labs, in intrapreneur programs, in direct investments in young companies or when we evaluate students with our Next Entrepreneurs programs.
[...] Ideas and business models must be evaluated in a structured way. For me and my clients, the Ideascanner is an objective quick test for evaluation. [...]'




Research Based On

Get in touch


Your name (required)

Your email (required)

Select options

IDEASCANNER SaaSIDEASCANNER WorkshopIDEASCANNER ExpertIDEASCANNER MinerCase Study Automotive SupplierCase Study Car ManufacturerCase Study Education ProviderCase Study ConglomerateIdeationQuoteCall meFree Online DemoSpeaker Request


Your message


  • +49 173 95 46 333
  • IDEASCANNER - a cross-frontier product
    cross-frontier GmbH
    Bad Brunnthal 3
    81675 Munich - Germany

  • Trade Register: Amtsgericht München
    HRB: 175977 | VAT ID: DE262511030
    Managing Director: Andreas Stütz