Think smarter

"A staggering 70% of digital transformations fail." (Forbes 09/2019)

With IDEASCANNER we make business ideas and company positionings quickly measurable to boost digital transformation and real innovation. We use AI to help increase the company value of startups, small and mid-sized enterprises (SMEs) and corporations.

The mobile rapid test for business ideas and business positionings IDEASCANNER allows the evaluation of already existing business ideas & startups as well as the training of executives to create a mindset for digital transformation.

With the IDEASCANNER Miner we capture user-generated content from social media and analyze it with artificial intelligence for everyday problems of many people. This has proven to be a catalyst for innovation.

With proven methods such as IDEASCANNER, TRIZ, Science Fiction, Design Sprint and Lean Startup, we support our customers in the generation, validation, implementation of new business ideas to boost the company value.



  1. Increase the value of your company
  2. Learn to think smarter than venture capitalists (VCs)
  3. Analyze business ideas within minutes, e.g. at entre-/intrapreneurship or leadership programs
  4. Identify potentially successful business ideas and startups with over 40 mission critical attributes
  5. Get an overall score & a detailed report on how business ideas can be improved to be more successful

Don't Let Your Business Be A Walking Dead (Forbes, 01/07/2015). With IDEASCANNER you get an analysis of your business model within minutes to prevent joining the 'Walking Dead' of entrepreneurship.

The experience gained over the past 10 years from startups worldwide was analysed for typical success characteristics using primary and secondary sources. IDEASCANNER has been tested and approved by successful venture capital investors.

IDEASCANNER allows systematic tests of business ideas with a set of attributes that are critical to success. IDEASCANNER helps educate in entrepreneurial thinking, e.g. with the IDEASCANNER Workshop.

IDEASCANNER is ideal for the ideation phase in combination with design thinking and the lean startup method, for innovation accounting, throughout the agile development phase, startup contests, HR learning campus, intrapreneurship and leadership programs.


Start With A Workshop

Get your quick start intro to the IDEASCANNER. Learn to think like successful Silicon Valley investors and startup entrepreneurs. Increase the success rate of your business ideas or startups. Analyze and optimize your business ideas based on proven IDEASCANNER attributes. Develop better ideas. Avoid expensive failures.

This workshop helps to encourage the entrepreneurial spirit of employees and empowers them to think smarter than VCs.
The IDEASCANNER Workshop is the first to combine great fun, measurable results and knowledge to go.

Boost Your Business Ideas

The IDEASCANNER Workshop is the training of the mutual evaluation of business ideas in small groups with 3 participants each according to the Bridgewater triangulation method. This way, the achieved IDEASCANNER scores prevent a one-sided subjective evaluation. This leads to a structured, productive discussion of the business models of the participants based on the IDEASCANNER attributes.

Customer feedback on IDEASCANNER:
'eye opener', 'very valuable', 'helps massively', 'robust, very fast to results and yet profound', 'solid basis for discussion', 'makes ideas comparable, creates a standard', 'much more effective than anything else'


In the IDEASCANNER Expert analysis, the IDEASCANNER is used to evaluate startups according to the Bridgewater triangulation method. Two experts discuss investments in front of an investment manager in the context of a “thoughtful disagreement”. As with Bridgewater, independent IDEASCANNER valuations are carried out by two experts in the IDEASCANNER Expert analysis, which are then conducted in the triangulation phase to the highest degree of realism and statement quality.



The IDEASCANNER algorithm compares new business ideas with a database of already analyzed business ideas based on attributes that are critical to success.



How many attributes does the business idea contain in relation to the maximum: red, the company value will not multiply in the short term, and green, the business idea is a high potential.



How does the business idea perform in individually influenceable attributes? Weak business ideas can be turned into strong ones.



IDEASCANNER Expert shows a visualized overview of the 4 categories: company, product, business model and market.



The IDEASCANNER Expert generates a detailed PDF report on the success criteria of a business idea in the following two dimensions: qualitative and quantitative analysis.


The IDEASCANNER Expert enables better investment decisions with a clear focus on the most promising ideas. IDEASCANNER documents investment decisions based on standardized criteria.


Identification of every day problems
IDEASCANNER Miner captures search queries and "weak signals" from posts in user forums and uses AI to analyze them for daily problems. These weak signals are then extrapolated according to the size of the target group and summarized in word clouds. The evaluation of snippets, as is usual in user forums, represents an innovation level at the limit of today's NLP evaluations.

In order to obtain meaningful data, we recommend an AI analysis period of approx. 3 months. During this time, the analysis can also be realigned or deepened up to two times in the sense of "spotlighting".
Techniques used are, among others: Full text index with clustering, phrase extraction, semantification by DBPedia if necessary, Word2Vec embeddings and prediction.

Customer feedback on IDEASCANNER

eye opener, much more effective than anything else

robust, very fast to results and yet profound

very valuable, solid basis for discussion

helps massively, makes ideas comparable, creates a standard

Case Studies

Automotive Supplier

Today, an automotive supplier from Southern Germany generates approx. 80% of its turnover with the propulsion of vehicles by combustion engines. The advent of electromobility endangers the company's core business. The supplier is therefore making efforts to establish a new line of business over the next five years. ...

Car Manufacturer

A manufacturer of premium vehicles is currently being challenged by developments in the fields of electric mobility, autonomous driving and car sharing. The know-how in combustion technology, which has guaranteed a certain unique selling proposition for decades, is quickly losing its significance. ...

Education Provider

Over 70% of all startups still fail within the first 20 months of their existence despite receiving an average of $1.3 million in funding and despite already generating revenue. The Lean Startup movement could not bridge this gap. The sale of a Minimum Viable Product (MVP) is no prove that there is a good business. ...


A multinational conglomerate is active in very different industries due to its broad positioning. Ideas for new business potential are collected within the group using a uniform open innovation platform. Employees can submit suggestions via the system. These are evaluated in a multi stage process. ...


Andreas G. Stütz

Andreas G. Stütz

The co-founder and CEO of IDEASCANNER, Andreas G. Stütz, has been an IT and media entrepreneur, pilot and inventor with several patents for over 20 years. During his studies of business administration at the University of Passau with a focus on business informatics, he developed the first concept of a group-wide information marketplace, later to become the Intranet, for the Daimler Board of Management as part of his diploma thesis (grade 1.0).

After working for Mercedes-Benz Japan in Tokyo and Dresdner Bank Securities in New York City, he started with colleagues the Incubator Cyberlab at Burda-Verlag in Munich. He soon co-founded his first company and helped sell it to the TV manufacturer Loewe. He then co-founded friendlyway, a company for digital self-service systems in Europe, Asia and the Americas, and developed it into the innovation leader in its segment. Andreas and his companies have won several prestigious awards. For example, he received the Startup Award from McKinsey, the German savings banks and Stern magazine from Angela Merkel.

To realize a childhood dream, he and his wife Mel flew across five continents in 18 months in a gyrocopter. In a co-production with the ARD, they documented the journey of their lives, called Weltflug, in book and film. With a part of the proceeds they supported the children’s aid organisation terre des hommes in the education of deprivileged children.

In recent years, he has worked intensively on the question of which factors influence the success of start-ups. The answer to this question is the IDEASCANNER.

Melanie Stütz

Melanie Stütz

Melanie Stütz grew up in an entrepreneurial family, has a background in data science and business management and is a certified pilot. In 2019 she was honored as one of the Top 80 Minds of the Munich Digital & Creative Scene.

Before becoming co-founder & CEO of IDEASCANNER, she worked at the German headquarters of Microsoft, followed by positions at Unisys in Madrid, Siemens in Regensburg, Moreason in Beijing. As an intrapreneur at VISPIRON in Munich, she built up a team of 50 internal and external consultants and engineers in the IT and automotive industry.

Together with her husband, Andreas G. Stütz, she realized the international media project in coproduction with ARD. In 18 months they flew across five continents in a so called flying car. By marketing this adventure, they supported the education of children in cooperation with the children’s aid terre des hommes.

During this time, they also met with successful entrepreneurs worldwide. Together Mel and Andreas developed the idea of testing business ideas using algorithms. A comprehensive database of business ideas was created for this – the basis for the IDEASCANNER.

Media Coverage

IDEASCANNER is recommended in the book 'Future Business Kompass'
In his new book 'Future Business Kompass', Stephan Grabmeier recommends IDEASCANNER for the smart evaluation of business models to start the Sustainable Business Transformation:
'In my work, I evaluate many ideas from start-ups or new business models, for example in setting up innovation labs, in intrapreneur programs, in direct investments in young companies or when we evaluate students with our Next Entrepreneurs programs.
[...] Ideas and business models must be evaluated in a structured way. For me and my clients, the Ideascanner is an objective quick test for evaluation. [...]'




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  • +49 173 95 46 333
  • IDEASCANNER - a cross-frontier product
    cross-frontier GmbH
    Bad Brunnthal 3
    81675 Munich - Germany

  • Trade Register: Amtsgericht München
    HRB: 175977 | VAT ID: DE262511030
    Managing Director: Andreas Stütz