Author: Melanie Stuetz

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Bertelsmann Foundation: Fostering Innovation

Bertelsmann Foundation: Fostering Innovation

In a guest article, the entrepreneur and pilot couple Melanie and Andreas G. Stütz describe how new forms of team collaboration, problem identification and business idea evaluation can systematically lead to new solutions for social problems. Read the blog here!

NFX: Why People Share or how to Go Viral

NFX: Why People Share or how to Go Viral

“Today we want to share 8 of the motivation clusters that we found to cause people to share so that you can use them to engineer your product to make it more shareable and more viral,” so James Currier from NFX. When you read this excellent article, you’ll understand why virality is also an attribute we use to scan business ideas with IDEASCANNER.

Melanie Stütz

Melanie Stütz

As CEO of IDEASCANNER, Melanie Stütz makes business ideas quickly measurable for the first time. With IDEASCANNER SaaS, the “pre-flight check” for business models, she drives entrepreneurial thinking in corporate innovation and entrepreneurship education. Melanie grew up in a family of entrepreneurs and has a business and data science background. She is an entrepreneur, adventurer and pilot. 

As part of the Weltflug.tv co-production with ARD, she was the first female pilot to fly across five continents in a “flying car” together with her husband, Andreas G. Stütz. And yet, they worked together with the children’s charity terre des hommes to promote the education of children worldwide. Previously, she worked at Microsoft’s German headquarters, Unisys in Madrid, Siemens in Regensburg, an advertising agency in Beijing and a company builder in Munich.

In 2019, Mel was voted one of the top 80 minds in Munich’s digital and creative scene. Since 2020, she has been active as a partner, jury and mentor for the evaluation of business ideas for, among others, the European Commission, the Massachusetts Institute of Technology (MIT) and Women in AI.

Digitaltag: Insights into entrepreneurial thinking

Digitaltag: Insights into entrepreneurial thinking

IDEASCANNER will again be present at this year’s Digitaltag for business and innovation as well as education and science. Register now for June 18th, 10.30-11.00 a.m.: What you can learn from VCs – From the digital quick test for business ideas to entrepreneurial thinking!

Techstars: Jury, Sustainable Startup Weekend Istanbul

Techstars: Jury, Sustainable Startup Weekend Istanbul

Melanie Stütz is jury member for the Techstars Sustainable Startup Weekend Istanbul. This bridge building event is organized under the leadership of the Entrepreneurship Club of the Istanbul Technical University in partnership with the Marmara University. Be part of the Techstars community to educate entrepreneurs!