Author: Melanie Stuetz

During our IDEASCANNER research, we found that a good brand doesn’t make a company successful.

But a good brand can help a company succeed. Examples of good brands are Apple or the Red Cross.

How could your brand image be improved?

Many people mistakenly equate a brand with its logo. A brand is NOT just a logo.

While a logo is an important visual element, it is only a small part of what constitutes a brand.

True branding goes much deeper and encompasses several critical aspects:

1. Emotional Connection: The bond you create with your audience.
2. Memorable Experiences: The unique interactions you offer.
3. Reputation: What others say about you and your brand.
4. Trust: The promises you keep and the trust you build.
5. Storytelling: The narrative you craft as you pursue your goals.
6. Core Values: The principles that guide your brand.
7. Communication: How you convey your message to the world.
8. Workplace Culture: The environment you create for your team.
9. Identity: What differentiates you from competitors.
10. Vision: The goals you strive toward every day.

These elements form the essence of your brand and inform the overall brand experience. So how could you tell a story about your brand?

At IDEASCANNER, we take your brand to the next level. Partner with us to transform your brand from a simple logo into a powerful business identity: info@ideascanner.com.

Join us in exploring how AI can contribute to a greener future, drive innovation AND increase the value of your company at the same time! Start your free Pre-SCAN today by clicking here.

Melanie Stütz, CEO of IDEASCANNER, has been awarded as an EntreComp Champion for using AI to encourage entrepreneurship and support sustainable businesses:

• IDEASCANNER is a SaaS platform that helps people test their business ideas.
• It uses AI to make the expertise of successful venture capitalists more accessible.

Stütz’s work with IDEASCANNER fits with the European Union‘s EntreComp plan to help people learn entrepreneurial skills for life, work, and making changes.

She has made important contributions to entrepreneurship and business innovation.

1. IDEASCANNER for the Next Generation of Entrepreneurs helps aspiring entrepreneurs improve their business ideas using AI.

2. Finance-FEM-Lab, funded by J.P.Morgan, is a project that promotes financial literacy and entrepreneurship among women.

As a European Climate Pact Ambassador, Stütz uses IDEASCANNER to support green initiatives, helping Europe become the first climate-neutral continent. Her approach to fostering entrepreneurship, combined with a focus on sustainability and innovation, exemplifies the transformative impact sought by the EntreComp Awards.

Join us in exploring how AI can contribute to a greener future and drive innovation in sustainable business practices.

Would you like to transform your current business model into a sustainable, innovation-driven model and increase the value of your company at the same time? Start your free Pre-SCAN today and click here. You can also schedule a free initial consultation. Contact us here.

We’re excited to announce that IDEASCANNER’s CEO, Melanie Stütz, will be a keynote speaker at the upcoming Green AI Day in Stuttgart on September 26, 2024.

This festival for sustainable AI brings together key players in the field of green artificial intelligence.

It is organized by the Economic Development of the State Capital Stuttgart together with the Stuttgart Region Economic Development Corporation and the innovation metropolis NEW Stuttgart.

Event Highlights:

1. Keynote speaker next to IDEASCANNER, Microsoft Germany and Women in AI & Robotics
2. Interactive break-out sessions covering energy, buildings, mobility, health, creative industries, and ethics
3. Elevator pitches from startups showcasing Green AI innovations

The event aims to showcase how AI can be leveraged to create a more sustainable economy and address environmental challenges. It highlights Stuttgart’s position as a leader in sustainable AI, with nearly half of all AI projects in the city focusing on green applications.

We’re proud to be part of this important conversation on the intersection of AI and sustainability. If you’re interested in attending, you can find more information and register here. Please note that spaces are limited.

Join us in exploring how AI can contribute to a greener future and drive innovation in sustainable business practices.

Would you like to transform your current business model into a sustainable, innovation-driven model and increase the value of your company at the same time? Start your free Pre-SCAN today and click here. You can also schedule a free initial consultation. Contact us here.

Synthesia is the world’s first AI video communications platform for business, enabling you to turn text into engaging videos for impactful communication. Now Synthesia 2.0 comes up with new features, streamlined workflows, and improved AI avatars (yes, with hands).

More specifically:
– Interactive features – think polls, quizzes…
– Personal avatars – high quality and affordable
– Multilingual video player – like Netflix
– AI screen capture – really smart and easy to use
– Next generation of avatars – going full body

What are you most excited about?

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Are you seeking to refine your current business model? Initiate your Pre-SCAN today by clicking here. It is currently available at no cost. Would you like to discuss how AI can enhance the value of your business? Contact us here to schedule a complimentary initial consultation.

Kuaishou has unveiled Kling AI, a powerful AI video generator designed to outperform OpenAI’s Sora. The unique selling points are:

• Generation of 2-minute 1080p videos at 30 fps,
• Realistic simulation of physical properties,
• Generation of fictitious content with diffusion models.

The benefit lies in the ability to generate higher quality and longer videos than the competition.

The Kling AI is currently only available in China with restrictions. However, competition for generative AI for videos will increase. It will be interesting to see how the technology develops and what impact it will have on media production, entertainment and other industries.

Get the latest AI news for business and gain new levels of efficiency, insight and competitive advantage. Stay tuned, think smarter with AI, and follow us on LinkedIn.

Filmmaker Tyler Perry has taken the release of Sora as an opportunity to stop expanding his film studio. Ashton Kutcher, on the other hand, wants to change the Hollywood film market with generative AI.

Given the current innovation and market trends, what unique selling points are possible for your business model? Get an initial AI analysis – currently FREE. Start your Pre-SCAN today and click here.

Would you like to talk to us personally to increase the value of your business with AI? Contact us here for a free initial consultation.

This book is about values. Everyone has different values. They are important to us. They influence what we do and how we live. In the book ‘Values’, 40 authors talk about their experiences and insights from life, the world of work and society.

In addition to Prof. Dr. Maja Göpel (Mission Wertvoll), Prof. Dr. Nadine Kammerlander (WHU), Andrea Martin (IBM), Dr. Caroline von Kretschmann (Hotel Europäischer Hof Heidelberg) and many more, Melanie Stütz (IDEASCANNER) will also be taking part.

The book will be published this autumn by Frankfurter Allgemeine Buch. The editors Claudia Rankers, Claudia Lässig and the authors of the new volume are looking forward to sharing their thoughts on values with you.

More information about the book will follow shortly. Follow us on LinkedIn to get the latest news on increasing business value with AI. Would you like to increase the value of your company? Then contact us here for a free initial consultation.

The IHK Unternehmerinnentag is THE annual networking day for female entrepreneurs, founders and solo self-employed people in Upper Bavaria. This year’s theme is “Actively shaping the future”.

In a time of change, we will focus on the path to the future. What can stimulate growth? Which steps make sense and what does it take? How can innovations secure the future? You will get answers to questions about change, innovation, growth and financing options in inspiring presentations.

Melanie Stütz, CEO of IDEASCANNER, will give a future session on: Think smarter with AI: From business idea evaluation to increasing company value with AI.

Find out how to evaluate your business ideas with AI. In addition, leading AI tools will be presented that can save money and time and increase productivity in different phases of a company. Learn how AI can contribute to company succession by increasing the company value.

Participants will get an initial AI analysis of their business model. This shows which unique selling points are possible in the light of current innovation trends to make the company actively fit for the future. For further information and to register, click here.

Follow us on LinkedIn to stay ahead of the latest AI tools. Do you need to put your current business model to the test? Start your Pre-SCAN today, click here – currently still FREE of charge.

Microsoft has introduced Copilot+PC, a revolutionary new category of AI-first devices that seamlessly integrate AI into every aspect of your computing experience.

Powered by GPT-4o and a cutting-edge Neural Processing Unit (NPU), these devices deliver breakthrough features and capabilities.

Here’s what you need to know:

1. Seamless AI Integration
With Copilot integration in Windows, you can effortlessly chat with the AI assistant about anything on your computer, opening up a world of possibilities and streamlining your workflow.

2. Instant search and live translations
Recall any information on your PC in seconds and enjoy live translations across all apps and applications (Zoom, Teams, Meet) with real-time meeting transcription in over 40 languages.

3. Unmatched performance
Copilot+PC devices boast unparalleled speed, outperforming the Macbook Air M3 by an astounding 58%, thanks to a cutting-edge NPU capable of over 40 trillion operations per second.

All of this will be available on the new Copilot+PCs and run locally. That means Copilot is built into every way you interact with your PC. No app, no ChatGPT in your browser, no Internet required. With Copilot+PC, Microsoft is redefining the boundaries of computing and ushering in a new era of AI-powered devices that promise to revolutionize the way we interact with technology.

Be the first to know about the latest AI news for business to unlock new levels of efficiency, insights, and competitive advantage in today’s fast-paced business world. Stay tuned, think smarter with AI and follow us on LinkedIn.

“Say hello to GPT-4o, our new flagship model which can reason across audio, vision, and text in real time: Text and image input rolling out today in API and ChatGPT with voice and video in the coming weeks,” so OpenAI during its live launch today.

“GPT-4o (“o” for “omni”) is a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, and image and generates any combination of text, audio, and image outputs. It can respond to audio inputs in as little as 232 milliseconds, with an average of 320 milliseconds, which is similar to human response time in a conversation.“

OpenAI’s latest AI model, GPT-4o, is state of the art and offers a number of powerful features and benefits, including:

1. Lightning fast performance – 2x faster than GPT-4 at 50% lower cost,
2. Multilingual capabilities across 50+ languages with real-time translation,
3. Multimodal intelligence to analyze charts, images, documents, and videos,
4. Enhanced memory for personalized and contextual responses, and
5. Audio interaction and emotion recognition for natural conversations.

Be the first to know about the latest AI news for business to unlock new levels of efficiency, insights, and competitive advantage in today’s fast-paced business world. Stay tuned and follow us on LinkedIn.

“We’re at the forefront of integrating AI to not just work faster, but to work smarter,” says Karim Lakhani, Chair, Digital Data Design Institute at Harvard, in the latest Work Trend Index Annual Report from Microsoft and LinkedIn.

And it’s paying off: power users say AI:

1. makes their overwhelming workload more manageable (92%),
2. boosts their creativity (92%),
3. helps them focus on the most important work (93%),
4. helps them feel more motivated (91%), and
5. helps them enjoy work more (91%).

Read the 2024 AI Work Trend Report here and let’s think smarter with AI, together! See how power users:

• are familiar to extremely familiar with AI,
• using it at work at least several times a week and
• saving more than 30 minutes a day.

Follow us on LinkedIn to stay ahead of the latest AI tools. With IDEASCANNER, you can use AI to also increase the value of your company. How? Simply start your Pre-SCAN here – currently still FREE of charge.